Premium dog food and wellness products focused on empowering women and spreading joy.
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Sniffworthy Attributes
Innovative
Direct to Consumer
Minority Owned
Eco-Friendly Uses responsibly sourced proteins and superfoods.
Responsibly Sourced Selects responsibly sourced proteins and nutrient-rich superfoods.
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Founding Story
Founder Jess Berger launched the brand to uplift both pups and people—through joyful, ingredient-forward food and a mission to support female entrepreneurs and pet professionals.
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What We Like
Woman-owned and operated
3 wellness blends: Bright, Bold, Balanced
Colorful, design-forward packaging
Gives back through every purchase
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What They Offer
Functional dog kibble
Treats and supplements
Curated bundles