Innovative 

Direct to Consumer

Created by scientists and behaviorists (including Duke’s Dr. Brian Hare), Dognition helps pet parents go beyond obedience and explore their dog’s unique cognitive profile through fun, at-home games.

Backed by canine cognition research

Classifies dogs into types like “Ace,” “Einstein,” or “Socialite”

Great for bonding and enrichment

No special tools needed—just treats and curiosity

Online cognitive testing toolkit;

Dog “thinking style” reports;

Games and activities;