Innovative 

Direct to Consumer

Design Forward Specializes in aesthetically refined, multifunctional gear (e.g. The Game toy, minimalist leashes, bowls).

Eco-Friendly Designs long-lasting, durable products to reduce waste.

Responsibly Sourced Focuses on durable, long-lasting designs to reduce product waste and overproduction.

Fable was started by siblings who were tired of ugly, easily destroyed pet products. They teamed up with designers and trainers to build gear that’s beautiful, long-lasting, and safe.

Known for The Game (slow feeder toy)

Clean, minimalist design

Made with non-toxic materials

Great for modern homes and anxious pets

Puzzle feeders and toys

Walk gear (leashes, harnesses)

Crates and bowls