Innovative 

Direct to Consumer

Design Forward Sleek, low-profile collar with a colorful LED lightbar

Fi started in 2019 with one simple question: where does my dog go when I’m not there? Now used by thousands of pet parents, Fi helps monitor walks, behavior, wellness, and safety no matter who’s holding the leash.

Battery lasts up to 3 months on a single charge

Built tough with waterproof, adventure-ready durability

268,000+ dogs safely reunited with their families

Works with Apple Watch for on-the-go tracking

Real-time GPS tracking with escape alerts

Tracks steps, sleep, and daily activity levels

Monitors health behaviors like licking, barking, and scratching

App-based insights with optional accessories