Vet-formulated, all-natural dog wellness.

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    Sniffworthy Attributes

    Innovative 

    Direct to Consumer

    Design Forward Bold, eco-friendly packaging that pops on shelf

    Eco-Friendly Plastic-negative and compostable packaging

    Responsibly Sourced Grass-fed bone broth, superfood ingredients

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    Founding Story

    Born in 2020 from a New York City team of vets, nutritionists, and dog-lovers, Finn set out to pair science-backed formulations with modern, sustainable packaging. They’re certified plastic-negative, NASC-sealed, donate to shelters, and vet-endorsed—bringing better ingredients and eco sense to the dog-supplement aisle.

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    What We Like

    Plastic-negative certification

    NASC quality seal

    Partner shelter donations

    Vet-Formulated, DVM-approved

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    What They Offer

    Soft Chew Supplements: Allergy & Itch, Hip & Joint, Digestive Probiotics, Calming Aid, Skin & Coat, and Multivitamin

    Superfood Toppers: Pumpkin Plus and Bone Broth Plus

    Dental Care: Plaque Patrol Dental Chews and Plaque Patrol Powder

    Natural Grooming: Paw Hero, Skin Hero and Fur Hero