Innovative 

Direct to Consumer

Eco-Friendly Sources clean, sustainable ingredients for its nutrition line.

Responsibly Sourced Partners with trusted sources to ensure quality and sustainability of ingredients.

Jinx was started by three former tech execs (and dog moms) who wanted better food options for their city pups. They teamed up with nutritionists to create kibble and treats that are convenient, healthy, and irresistibly tasty.

Backed by celebs like Nas and Will Smith

Made in the USA

No corn, soy, or fillers

Great for picky eaters and modern dog parents

Premium kibble and toppers

Limited-ingredient treats

Puppy and senior-friendly options