Sleek at‑home DNA kit revealing breed, traits, and genetic relatives.
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1
Sniffworthy Attributes
Innovative
Direct to Consumer
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2
Founding Story
Ancestry’s pet‑DNA offshoot launched in 2023 to bring their labs to pups.
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What We Like
Tests over 400 breeds
Screens 200+ health markers
Shows DNA matches with other dogs
Easy‑read Ancestry data reports (digital)
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What They Offer
Breed composition kit
Behavioral and trait insights
Health‑condition screenings
Genetic match feature