Innovative lick-based feeding mats that soothe anxiety, slow eating, and keep dogs mentally stimulated.

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    Sniffworthy Attributes

    Innovative 

    Direct to Consumer

    Design Forward Although utilitarian, the textural design and functional layout of their mats are often cited for innovation.

    Eco-Friendly Produces mats from non-toxic, food-grade materials.

    Responsibly Sourced Uses food-grade, non-toxic silicone and rubber, responsibly manufactured.

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    Founding Story

    Invented by vets and behaviorists, LickiMat started as a simple tool to calm anxious pets. The brand grew as pet parents discovered how effective licking was for enrichment and soothing stress.

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    What We Like

    Promotes calm behavior and reduces boredom

    Freezer-safe and easy to clean

    Great for crate training and grooming distractions

    Works with wet food, peanut butter, and yogurt

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    What They Offer

    Lick mats in various textures and sizes

    Slow feeder bowls

    Enrichment tools for dogs and cats