Innovative 

Direct to Consumer

Design Forward Specializes in well-designed, dog-carrying backpacks with a distinct brand identity and aesthetic.

Co-founded by influencer and dog dad Jonathan Graziano (aka the "Bones or No Bones" guy), Little Chonk was created so dogs like his pug Noodle could come along for the ride—in style.

Designed for dogs up to ~30 lbs

Secure and adjustable for comfort

Created by a viral dog personality

Great for hikes, errands, or public transit

Dog backpacks and harnesses

Travel and outdoor accessories

Limited edition merch