Dog and cat DNA testing for breed breakdowns, health risks, and ancestry connections.
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Sniffworthy Attributes
Innovative
Direct to Consumer
Breed Specific Provides breed identification via DNA testing to inform breed-specific care, health risks, and behavior insights.
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Founding Story
Built by geneticists and backed by the Mars Petcare family, Wisdom Panel provides comprehensive insights to help pet parents understand their pet’s unique background and health needs.
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What We Like
Tests 350+ breeds and 200+ health markers
Fast, easy swab process
Used by vets and shelters worldwide
Helps with training, nutrition, and medical care
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What They Offer
Breed + health DNA tests
Genetic trait analysis
Relative finder tools