Wisdom Panel

Dog and cat DNA testing for breed breakdowns, health risks, and ancestry connections.

  • Sniffworthy Attributes

    Innovative 

    Direct to Consumer

    Breed Specific Provides breed identification via DNA testing to inform breed-specific care, health risks, and behavior insights.

  • Founding Story

    Built by geneticists and backed by the Mars Petcare family, Wisdom Panel provides comprehensive insights to help pet parents understand their pet’s unique background and health needs.

  • What We Like

    Tests 350+ breeds and 200+ health markers

    Fast, easy swab process

    Used by vets and shelters worldwide

    Helps with training, nutrition, and medical care

  • What They Offer

    Breed + health DNA tests

    Genetic trait analysis

    Relative finder tools
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We're glad you're interested

We promise to be in touch with launch information very soon! 

Get in Touch

Our excellent customer support team is ready to help.

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