About Us

Meet the dedicated team of makers and hackers who built Unicorn Platform, the perfect website builder for startups and solo-entrepreneurs.
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Sniffworthy Labs is for early and emerging pet brands in the US. 

At Unicorn Platform, we harness the power of video and AI to create genuine human connections. Our tools empower sales and marketing professionals to deliver engaging and trustworthy buyer experiences. With our AI-driven solutions, your team can unlock their creativity and reach more prospects than ever before. Join us and accelerate your revenue growth by leveraging the potential of video and AI.

  • Lightweight partner strategy audit/top 5 prospects
  • Participation in select free 3rd party campaigns
  • Sniffworthy boxes - 1st rights to inclusions
  • Sniffworthy.com pilot program access (flash deals, live shopping)
  • Monthly partner opportunity alerts
  • Select quarterly partner + industry insights
  • 60 minute quarterly 1x1 call

Lightweight partner strategy audit/top 5 prospects
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  • Lightweight partner strategy audit/top 5 prospect
  • Participation in select free 3rd party campaigns
  • Sniffworthy boxes - 1st rights to inclusions
  • Sniffworthy.com pilot program access (flash deals, live shopping)
  • Monthly partner opportunity alerts
  • Select quarterly partner + industry insights
  • 60 minute quarterly 1x1 call

Sniffworthy boxes - 1st rights to inclusions
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Gratis, salvus hibridas grauiter reperire de brevis, bassus homo. Cum habena crescere, omnes terrores captis grandis, varius imberes.

Sniffworthy.com pilot program access (flash deals, live shopping)
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Vox fidelis devatio est. Cum fides crescere, omnes gemnaes convertam brevis, barbatus orexises. A falsis, domina fatalis fluctui. Devirginatos unda!

Monthly partner opportunity alerts
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Select quarterly partner + industry insights
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  • Lightweight partner strategy audit/top 5 prospect
  • Participation in select free 3rd party campaigns
  • Sniffworthy boxes - 1st rights to inclusions
  • Sniffworthy.com pilot program access (flash deals, live shopping)
  • Monthly partner opportunity alerts
  • Select quarterly partner + industry insights
  • 60 minute quarterly 1x1 call

60 minute quarterly 1x1 call
Emoji icon 1f332.svg

  • Lightweight partner strategy audit/top 5 prospect
  • Participation in select free 3rd party campaigns
  • Sniffworthy boxes - 1st rights to inclusions
  • Sniffworthy.com pilot program access (flash deals, live shopping)
  • Monthly partner opportunity alerts
  • Select quarterly partner + industry insights
  • 60 minute quarterly 1x1 call

We're Moving Quickly

as of October 2025

  • 75+
    Brands
  • 20+
    Partners in program
  • ~15
    Distribution opporuntities

We Architect Your Partnership Motion. You Keep Control of Execution.

Think of us as your Partnership Architect — not an agency, not a fractional BD hire.

  • 1️⃣ Strategy & Roadmapping

    We turn “we should do more partnerships” into a 90-day and 6-month plan with clear categories, targets, and plays.

  • 2️⃣ Partner Matching & Intros

    We surface curated partner candidates and provide warm intros with context and activation ideas — no blind outreach.

  • 3️⃣ Activation Concepts & Advisory

    We bring plug-and-play campaign concepts (like Gut Week, Eco Cat Home, Healthy Aging Bundle) and guide your team as you deploy them.

Trusted by Modern Pet Brands

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Partnership Launched

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    Sniffworthy x Dogo (August 2025 Launch)

    A completely new idea and program.

    45 days to find partners and launch.

    Unlocked access to 40,000 MAU in the US. 

    -Created a products & services section

    -Established 6 categories to start

    -Branded pages within the app

    -Designed new, custom onboarding guide w/offers

A Pricing Model That Matches How Partnerships Actually Work

Partnerships don’t mature in 30 days. They build slowly, then suddenly.

Our structure reflects that reality.

Phase 1 — 90-Day Partner Strategy Sprint

$3000 one-time

In the first 90 days, we:

  • Build your Partnership Roadmap
  • Define priority partner categories
  • Identify 4–6 curated partner candidates
  • Architect 1–2 activation concepts  
  • Host monthly strategy calls
  • Send monthly opportunity alerts and insights
  • Provide light advisory access 

Phase 2 — 6-Month Partnership Engine

$10,000 flat fee

If the sprint delivers value (it will if we’re a fit), you roll into a 6-month engagement where we:

  • Keep roadmap updated as your brand evolves
  • Surface new curated matches matches
  • Develop and refine activation concepts
  • Join you for monthly advisory calls
  • Feed you ongoing opportunity + trend intel
  • Help you prioritize collaborations  

The 6-month window gives enough time for:

  • conversations to mature
  • campaigns to launch
  • co-marketing to compound
  • and real partnership ROI to show up

What You Actually Get Working With Sniffworthy Labs

Unicorn Platform is a powerful website builder for startups, solo-entrepreneurs and hackers. Try it for free.

  • In the First 90 Days ($3,000)

    • 1x 90-Day Partnership Roadmap
    • 1x Partner Category & Target Map
    • 4–6 curated potential partner brands
    • 1–2 activation concepts
    • 2–3 strategy calls
    • Monthly Opportunity Alerts
    • Light advisory access via email

  • Over the Following 6 Months ($10,000)

    • Updated roadmaps per quarter
    • Ongoing partner identification + intros
    • Seasonal activation concepts
    • 6 monthly strategy calls
    • Continuous opportunity scouting
    • On-call strategic feedback

You're pawesome!

Thanks for being a curious dog parent. We're just getting started, so when we have something important to share, we'll hit up your inbox. Stay tuned!

Get in Touch

Our excellent customer support team is ready to help.

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Get in Touch

Our excellent customer support team is ready to help.

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